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Fresh cut flowers in a vase:
Changing the water every 3 or 4 days with floral food and giving stems a fresh cut (just the very end) will prolong the life of your flowers. Check water level daily.

Fresh cut flowers in a container (Foam):
The foam must be kept submerged in water. Check water level daily.

Fresh flowers in a box or wrapped, out of water:
Prepare a clean vase with a floral food and tap water.
Remove any foliage that may be submerged when you place the flowers in the vase.
Trim about 1/2in of the end of each stem and place them in the vase (this will eliminate the dried ends of the stem and allow the flowers to drink water).
When you have finished your arrangement, place it in a cool area of your room for display. Avoid drafts and heat sources, including direct sunlight.

Changing the water every 3 or 4 days with floral food and giving stems a fresh cut (just the very end) will prolong the life of your flowers. Check water level daily.

To revive a rose that has wilted prematurely:

If your rose wilts or shows signs of wilting within a day or two, cut the stem and lay the whole flower in a bath or tub of water for 12-24 hours, place back in the arrangement once they have revived.
Always use a clean vase. Bacteria in the vase and/or the water will make a rose droop.